LinkedIn is such a powerful tool for researching prospects and networking with professionals, I’m always surprised when I meet advisors who aren’t using it.
Oh, and it’s free. Hard to beat that.
Wayne Breitbarth, the author of The Power Formula for LinkedIn Success, joins me to discuss the power of LinkedIn and how financial and investment advisors can quickly get on the platform and begin getting real value out of the business social network.
Make sure you listen to the whole recording because Wayne takes aim at my own LinkedIn profile (connect with me here) and dismantles it — with powerful advice to really sharpen up my presence on the network.
Listen to this episode and you’ll learn:
- why your profile on LinkedIn is so important and how to optimize it
- how LinkedIn is NOT a resume and how to structure your story to maximize
- networking and prospecting activities
- how Wayne dissected my LinkedIn profile with real action points to make it stronger
- how advisors can use LinkedIn redefine their value proposition to go after new business
Listen to the FULL program
Using LinkedIn to network and prospect – with Wayne Breitbarth by newrulesofinvesting
About Wayne Breitbarth
Wayne Breitbarth was an accidental user of LinkedIn. After seeing the light, Wayne’s become a leading expert and is the author of the top selling book about LinkedIn on Amazon.
More Resources
- The Power Formula for LinkedIn Success: Kick-start your Business, Brand, and Job Search (Amazon)
- PowerFormula.net (Wayne’s website)
- LinkedIn profile keyword worksheet [.pdf]
DEC
I'm Zack Miller and I've been building and growing financial businesses for the past 10 years with content, strategy, business development, and marketing.
About the Author:
Zack Miller helps investment business grow. Business development, content creation, strategy, partnerships -- you name it, he's does it. Here's more on what I do.