by Zack Miller on April 14, 2009
Overview of the Financial Advisory Business The current financial crisis has small business owners scrambling to bring in new customers and batting down the hatches to protect their existing client bases. Nowhere is this more acute than in the financial advisory business — ground zero for the current financial crisis. Advisors make money in 3 [...]
by Zack Miller on January 20, 2009
Gone are the days where reputation alone drives sales for an investment newsletter. Successful newsletter publishers understand that it’s become much harder to get investors willing to pony up a couple hundred dollars per year for stock research. One technique that well-marketed investment newsletters are using to drive more sales is by giving away a [...]
by Zack Miller on December 11, 2008
The investment newsletter business, similar to other content businesses, is truly about marketing. Getting your content in front of the right readers and convincing them to buy. In an age of free content, this is not trivial. Even getting investors to pony up just $39-$99 (which is where some of the mass market Motley Fool [...]
by Zack Miller on December 8, 2008
After you’ve chosen your theme (see our previous post on how to choose a theme), it’s time to start writing. There is no better (or cheaper!) way of getting your thoughts down and beginning to build a following than by blogging them. So why start your investment newsletter business by blogging (free) rather than publishing [...]
by Zack Miller on July 25, 2008
Intro Analytics are playing an increasingly greater role in running businesses both online and off. What started out as basic tools have emerged as strategic advantages in greasing the wheels of commerce. We’ve witnessed companies like Google and Ebay/PayPal introduce analytics almost as add-ons to their core businesses. Now, we’re seeing that these analytics are [...]
by Zack Miller on July 24, 2008
I recently wrote an article positing some basic ideas on Sales 2.0 here. In the aftermath of the article, I met some very interesting folks doing some very interesting things. I’d take it even further — I think we are on the forefront of seeing a sea-change in Sales 2.0 technologies and their implementations in [...]
by Zack Miller on July 20, 2008
Sales 2.0 technologies Web 2.0 technologies, like our new website, blogs, wikis, tagging, etc. are more than just some AJAX and cool, simple apps. The better technology and platforms have begun to take shape and are currently powering Sales 2.0 and making people real money. I’m currently employing some of these technologies and platforms to [...]
