Posts Tagged 'ria'

Why your pricing model might mean you’re losing clients

I get a lot of advisors asking me about their pricing models.

From portfolio managers who charge a % of AUM to financial planners who bill by the hour, advisors are concerned about their revenue streams.

And they should be: it’s getting harder and harder for most financial professionals to make the same amount of income.

It’s NOT the economy, stupid

But here’s the dirty little secret massively successful finance business know: the problem isn’t how much you charge…

It’s in the delivery ...

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13
SEP

Categories: marketing

Tags: financial advisor, marketing, practice management, ria, sales, value exchange

5 ways financial advisors are generating leads in this market

In my travels and face-to-face meetings with advisors, I spend a lot of time listening how they are generating leads.

Again, this is the #1, hot-brand issue for most financial professionals, so any insight here is extremely powerful.

Via advisor’s website: This is just effective, blocking and tackling. It’s not enough to just have a website or blog. Advisors who are good at generating new leads know how to effectively give-away content (whitepaper or presentation) on their websites in return for ...

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14
MAY

Categories: financial advisors, marketing

Tags: financial advisor, financial planner, leads, marketing, ria

The right way to ask for referrals (and why so many advisors bungle it)

Asking for referrals isn’t easy.

Alll the data show that as professionals, we are sitting on gold mines of referral value (!), just ready for us to unlock it to build a super practice.

Clients should be lining up, checks in hand, begging — pleading! — for us to manage their portfolios.

Yeah, right.

The truth about referrals in the financial business

The truth is that very few of us are able to fully leverage referrals.

Why is that? Have you ever asked yourself ...

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2
JAN

Categories: advisorinsider, marketing

Tags: advisor insider, advisorinsider, financial advisor, marketing, referrals, ria

Stuff your pipeline with warm prospects via social media

Social media gets a bad rap for being ‘social’. Many advisors with whom I speak see it as a noisy distraction — its social-ness getting in the way of doing real biz-ness.

…stands on a soapbox: And that’s a HUGE mistake. It’s precisely the social-ness of social media that’s able to identify your ideal prospects, connect them to your content engine, and find the hooks to prepare them to become clients.