where investment businesses grow
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by Zack Miller on January 20, 2009
Gone are the days where reputation alone drives sales for an investment newsletter. Successful newsletter publishers understand that it’s become much harder to get investors willing to pony up a couple hundred dollars per year for stock research. One technique that well-marketed investment newsletters are using to drive more sales is by giving away a [...]
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by Zack Miller on January 19, 2009
Zach Scheidt brings a unique and dynamic perspective when it comes to analyzing recent IPOs and stocks involved in secondary offerings and capital transactions. Zach has earned the Chartered Financial Analyst (CFA) designation and has been involved in alternative investments as an analyst, portfolio manager, and consultant to other asset managers. He’s the publisher of [...]
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by Zack Miller on January 15, 2009
Time is money Patience is a virtue. In tough times like this, though, we all want a quick fix. Some of us find it but I bet for the majority, achieving true success takes more time. It’s tough and I know you’re getting squeezed from all sides. Advertising revenues are shrinking. Speaking gigs are few [...]
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by Zack Miller on January 9, 2009
Financial newsletters have been around as long as investors have been investing. What used to be distributed via snail mail and then the fax have migrated to email and blogs. As publishing costs continue to spiral downward, the barriers to entry keep getting lower for those wanting to sell their investment advice. That said, readers [...]
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by Zack Miller on January 7, 2009
When we started our investment newsletter business, we were immediately faced with a quandary. We wanted to be pure. We wanted to avoid salesy, spammy email campaigns. We wanted to be the go-to people for small cap, technology stocks. In short, we wanted to be about ideas. So, in crafting our newsletter content plan, we [...]
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by Zack Miller on January 5, 2009
I grew up with two grandfathers who loved to fish. From a very early age, I learned not only how to bait a hook but also how to craft a story around that hook. You know the kind: Man, the fish I caught and released was *THAT* big. Every bit as important as what actually [...]
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by Zack Miller on December 20, 2008
Trying to create, write, and distribute an investment newsletter is a significant undertaking. It’s worth it — if you find the secret sauce, you can make boatloads of money with little overhead. All you need is some good research (you have to provide value), some good packaging (it has to look good), and some good [...]
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by Zack Miller on December 11, 2008
The investment newsletter business, similar to other content businesses, is truly about marketing. Getting your content in front of the right readers and convincing them to buy. In an age of free content, this is not trivial. Even getting investors to pony up just $39-$99 (which is where some of the mass market Motley Fool [...]
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by Zack Miller on December 8, 2008
After you’ve chosen your theme (see our previous post on how to choose a theme), it’s time to start writing. There is no better (or cheaper!) way of getting your thoughts down and beginning to build a following than by blogging them. So why start your investment newsletter business by blogging (free) rather than publishing [...]
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