by Zack Miller on May 2, 2010
The evolution of investment newsletters Investment newsletters have been around as long as investments have. Never mind that they used to be delivered snail mail. Then fax. Then email. Given the lag time between publishing and delivery, these old-school newsletters, like the Motley Fool’s Hidden Gems or Al Frank’s Prudent Speculator, mostly gave paid subscribers [...]
Wow! Expectations that U.S. stocks will drop at least 10% has risen to the highest levels since April 1984. In a recent survey of investment newsletters by Investors Intelligence, Bloomberg reports that: The following are results from Investors Intelligence’s analysis of investment newsletters for Jan. 27 through yesterday. The company determines the proportion of writers [...]
Investment newsletters may be steeped in analytics, fundamental and technical research, and powerful stock screens. But at the end of the day, they are discrete pieces of content which require people to subscribe to them and eventually, read them. Here, we want to learn from effective copy writing rules even if they were written for [...]
New Rules of Investing is always looking for advisors/investors using new media tools to help market themselves or their firms. Jeff Borack is one of those people. Jeff recently launched an investing blog, A Ship in the Harbor, to help capture his research ideas and cement his positioning as a smart, qualified research analyst. An [...]
by Zack Miller on May 18, 2009
Slow death of the newspaper and how investment decisions are affected While news and the proliferation of information is booming, clearly the newspaper industry is on its way out. Its current revenue model just can’t support a quality newsroom in the face of widely available free information on the Internet. Numerous industry analysts continue to [...]
by Zack Miller on December 22, 2008
I assume one of the reasons you’re looking to run an investment newsletter is because it’s so potentially lucrative. Rolling through your head are thoughts of penning your best stock picks at 3 am and watching the subscription revenues roll in while you take your kids to school in the morning — oblivious to the [...]
by Zack Miller on December 7, 2008
What do you think of when I mention “investment newsletter”? Many will answer referencing the numerous emails (spam?) they receive on a daily basis with information “that’s guaranteed to triple your money!” While that’s a preposterous boast, I think the most important thing to do when starting a financial newsletter business is picking the theme [...]
