Posts tagged as:

ft.com

FT.com: More efficient at signups but getting harder to monetize ‘em

by on July 27, 2009

Pearson, the parent company of the FT Publishing’s FT.com, recently reported quarterly earnings.  PaidContent.org has good coverage and analysis of what’s going on. First, for the positive metrics: —Free FT.com memberships rose 211 percent to 1.4 million (just 12,000 in 2007). Average monthly uniques up 60 percent to 9.8 million. —Paying subs up 18 percent [...]

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Is the move toward digital at the FT for real?

by Zack Miller on March 4, 2009

Digital, paid content may be the future of the newspaper industry but it’s proven hard to get there. PaidContent has a piece out on Pearson’s Financial Times unit’s financial performance for 2008.  According to PC, after posting flat results in paid subscriber growth in 2007, FT put up a 9% growth in paid subscriptions on [...]

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FT.com pimping it out

by Zack Miller on November 10, 2008

Most of my writings/reviews focus on sites targeted to North American investors.  It’s not that I’m ethnocentric or xenophobic (good SAT prep), it’s just what I’m more familiar with.  The FT, or more formally, England’s Financial Times, has the same brand cache that the Wall Street Journal has for US readers.  PaidContent.org has a good [...]

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