by Zack Miller on June 17, 2010
Just penned some thoughts about the recent news that Yahoo Finance is getting into blogging and curation over at my book’s website (migrating much of my writing over there — head over and sign up!). Money quote: This is a risky strategy. In essence, the financial portal is pitting itself opposite all its content partners [...]
by Zack Miller on December 11, 2008
The investment newsletter business, similar to other content businesses, is truly about marketing. Getting your content in front of the right readers and convincing them to buy. In an age of free content, this is not trivial. Even getting investors to pony up just $39-$99 (which is where some of the mass market Motley Fool [...]
by Zack Miller on December 7, 2008
What do you think of when I mention “investment newsletter”? Many will answer referencing the numerous emails (spam?) they receive on a daily basis with information “that’s guaranteed to triple your money!” While that’s a preposterous boast, I think the most important thing to do when starting a financial newsletter business is picking the theme [...]
