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(Free resource) de-frustrate your marketing and grow your financial practice

by Zack Miller on May 10, 2011

Can’t beat awesome free resources I’ve been testing a new weekly email (called the AdvisorInsider) full of tips, tools and resources to help you build your investment business . We have over 100 advisors currently testing the email and the feedback has been great. You can see a sample newsletter here. According to one RIA: [...]

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Marketing a financial services practice is all about mind games

by Zack Miller on May 9, 2011

Behavioral science is helping us make better investment decisions.  It’s also really useful for attracting new clients. AdvisorInsider, a subscription email list for investment professionals serious about simplifying their marketing and using current media tools to grow their businesses. AdvisorInsider growing investment businesses with tips, tech, and tools Mind games. One of my football heroes [...]

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Free ebook — How to Build a Profitable Investment Newsletter

by Zack Miller on August 4, 2009

Financial newsletters are awesome ways to provide value. Investors, analysts and financial journalists all subscribe to these stock newsletters to stay on top of their research. There are numerous letters in the market — getting one up and running is just the beginning. Next, you need to find a way to market and distribute your [...]

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FT.com: More efficient at signups but getting harder to monetize ‘em

by on July 27, 2009

Pearson, the parent company of the FT Publishing’s FT.com, recently reported quarterly earnings.  PaidContent.org has good coverage and analysis of what’s going on. First, for the positive metrics: —Free FT.com memberships rose 211 percent to 1.4 million (just 12,000 in 2007). Average monthly uniques up 60 percent to 9.8 million. —Paying subs up 18 percent [...]

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Is the move toward digital at the FT for real?

by Zack Miller on March 4, 2009

Digital, paid content may be the future of the newspaper industry but it’s proven hard to get there. PaidContent has a piece out on Pearson’s Financial Times unit’s financial performance for 2008.  According to PC, after posting flat results in paid subscriber growth in 2007, FT put up a 9% growth in paid subscriptions on [...]

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