by Zack Miller on October 31, 2011
I send actionable, how-to articles to thousands of advisors every week as part of my AdvisorInsider email list. Interested? Subscribe below. Subscribe to our mailing list :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: You can’t be good at everything you do. My grandfather impressed upon the value of specialization, of becoming really good at one thing and just running with it. [...]
by Zack Miller on August 23, 2011
This post is derived from my exclusive email list, the AdvisorInsider — providing tips, tools and technologies helping grow investment businesses. Sign up here Keeping it simple I don’t know about you but sheesh, have the phone calls started pouring in. Investors are palpably scared, worried, fretting. Most of all, they’re aimless, looking for direction. [...]
by Zack Miller on August 12, 2011
Has your phone stopped ringing? Are you dialing for dollars, sending out letters, conducting seminars to and for your scared clients? It hurts, it’s a terribly chaotic time in the market and in the world and investors (myself included!) are looking for direction. That means the importance of communication — that bond between professional and [...]
by Zack Miller on August 8, 2011
In all my talks with brokers, advisors, a continuing theme I continue to hear/feel is the changing landscape of the brokerage business. Playing to agent’s role is no longer enough to warrant a growing business or practice. Last week, Bloomberg hosted an event as part of their Tradebook series called “The Future of the Buy-Side [...]
by Zack Miller on August 7, 2011
Well, for starters, it’s what successful investment advisors have been doing forever (people like Ken Fisher have built billion dollar practices using content marketing). It’s just being done online now in a big way. Content marketing is all about using content to prospect new clients. Much like writing in your local newspaper, writing content online [...]
by Zack Miller on June 7, 2011
[View the story "Schwab goes franchise, changes rules of advisory business" on Storify]
by Zack Miller on May 31, 2011
Morgan Stanley dropped a bomb this week with an announcement permitting the firm’s brokers to begin testing social media using Twitter and LinkedIn for communication and business building purposes. We’re joined by Bruce Johnston, CEO of DBJ Associates and Advisolocity. He’s got 30 years of experience helping financial businesses adopt next-generation marketing and technologies to [...]
by Zack Miller on May 29, 2011
[View the story "Brokers test social media" on Storify]
by Zack Miller on May 29, 2011
This list of the top marketing resources to help grow your financial practice isn’t meant to be exhaustive. Please vote and add your favorites. Whether it’s sales advice, technology, free or premium, this is a list of some of the best marketing resources for investment advisors. (I use some of these while I’ve relied on [...]