Posts tagged as:

analytics

Lots of interesting stuff going on in financial services.  I recently had the opportunity to chat (email, really) with Carol Yuyi Zhou, Director of Marketing for Kalengo.  Kalengo is really a hybrid of a lot of what’s interesting in today’s online investing environment: social, analytics, financial content curation, cross-platform, etc. It’s kind of a cross-breed [...]

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Throughout the writing of Tradestreaming (my new book) and my analysis on the intersection of social media and investing, I kept bumping up against analytics. Just as analytics are key to running a web business (I mean, where else can you microtarget advertising and test just about everything — see Dave McClure’s presentation on metrics), [...]

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Using analytics in the Sales 2.0 environment

by Zack Miller on July 25, 2008

Intro Analytics are playing an increasingly greater role in running businesses both online and off. What started out as basic tools have emerged as strategic advantages in greasing the wheels of commerce. We’ve witnessed companies like Google and Ebay/PayPal introduce analytics almost as add-ons to their core businesses. Now, we’re seeing that these analytics are [...]

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