Interesting little announcement from StockTwits this morning. The distance between financial content and trade execution narrows as Stock Twits embeds broker Zecco’s Zap Trade into their site.
From the announcement:
Zap Trade is a little “widget” that appears wherever you see a ticker symbol on StockTwits. Clicking the Z launches a pop-up trade ticket that lets you instantly place a trade with Zecco Trading, all without leaving the StockTwits site. Zap Trade even gives you a real-time quote to see what the price is before you place a trade.
So a StockTwits user with a Zecco trading account could make a trade in a stock he’s reading about — instantly, without leaving the Stock Twits page. You can see it in action here.

