Comments on: Why Financial Advisers Are Too Professional to Really Use Social Media http://newrulesofinvesting.com/2009/08/28/why-financial-advisers-are-too-professional-to-really-use-social-media/ where investment businesses grow Mon, 21 May 2012 04:44:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: newrulesofinvesting http://newrulesofinvesting.com/2009/08/28/why-financial-advisers-are-too-professional-to-really-use-social-media/comment-page-1/#comment-578 newrulesofinvesting Sat, 29 Aug 2009 17:41:35 +0000 http://newrulesofinvesting.com/?p=1690#comment-578 Thanks for the comment, Pat. You are totally right.<br>It wasn't my intention to say that all advisers are failing to use Twitter correctly, but rather to draw attention to the fact and suggest an alternative.<br><br>It's all about the conversation. Thanks for the comment, Pat. You are totally right.
It wasn't my intention to say that all advisers are failing to use Twitter correctly, but rather to draw attention to the fact and suggest an alternative.

It's all about the conversation.

]]> By: PatAllen http://newrulesofinvesting.com/2009/08/28/why-financial-advisers-are-too-professional-to-really-use-social-media/comment-page-1/#comment-574 PatAllen Fri, 28 Aug 2009 14:29:35 +0000 http://newrulesofinvesting.com/?p=1690#comment-574 Good post, Zack. We, too, observe a difference between the quality of engagement of financial advisors who are using Twitter to have ongoing conversations and those who seek to use Twitter as a platform from which to broadcast. <br><br>In general, Twitter has a way of exposing users intent on exploiting it as a marketing channel. We agree that the arms-length approach to posting, which you describe, ultimately falls flat--for both the Twitter-user and follower.<br><br>But, plenty of advisors are using Twitter to provide a never-before transparency about their influences and their reactions as the business day unfolds. Their followers benefit--not from investment advice, which, of course, they're prohibited from providing--but from the added insights. More conversation deepens a relationship, and that's what Twitter enables for advisors willing to embrace this way of communicating.<br><br>It's all good, see you on Twitter!<br><br>@RockTheBoatMKTG Good post, Zack. We, too, observe a difference between the quality of engagement of financial advisors who are using Twitter to have ongoing conversations and those who seek to use Twitter as a platform from which to broadcast.

In general, Twitter has a way of exposing users intent on exploiting it as a marketing channel. We agree that the arms-length approach to posting, which you describe, ultimately falls flat–for both the Twitter-user and follower.

But, plenty of advisors are using Twitter to provide a never-before transparency about their influences and their reactions as the business day unfolds. Their followers benefit–not from investment advice, which, of course, they're prohibited from providing–but from the added insights. More conversation deepens a relationship, and that's what Twitter enables for advisors willing to embrace this way of communicating.

It's all good, see you on Twitter!

@RockTheBoatMKTG

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