FT.com pimping it out

by Zack Miller on November 10, 2008

Most of my writings/reviews focus on sites targeted to North American investors.  It’s not that I’m ethnocentric or xenophobic (good SAT prep), it’s just what I’m more familiar with.  The FT, or more formally, England’s Financial Times, has the same brand cache that the Wall Street Journal has for US readers.  PaidContent.org has a good review of some recent and planned future changes in FT.com.

More than just cosmetic changes, the FT.com is addressing monetization of financial content, combining an interesting mix of free and premium content.  Other interesting nuggets are the cool things ad sales guys can do when you have both offline and online properties, including some special sponsorship opportunities.  Check out the review here.

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