Cake Financial launches some nifty functionality today. According to Cake, “Cake Financial is an investing website that provides actionable investment ideas based on the historical returns of the Cake Community. Cake offers a complete view of total holdings across multiple brokerage accounts and measures aggregate investing performance as far back as 10 years. Investors compare and share strategies with others while Cake aggregates over one million transactions to generate investment ideas customized to the profile of each investor.”
Cake Take: Cake Take is based on Cake’s database of 1,000,000 retail transactions. So, think of it as a meta 
layer on top of all the information and trade activity flowing through Cake’s servers. There’s real information on these pages:
- Numbers of buyers and sellers of specific stocks within Cake
- Holders of the stock are ranked by their trading performance
- Holders of X also hold Y
- Bulletin Board with comment posting
Scout: Scout is Cake’s idea engine which analyzes investors’ specific portfolios and then goes out and 
compares risk/performance profiles to other investors and then tries to make suggestions.
Think of this as Amazon’s recommendation engine applied to investing.
Cakedex: Cakedex is Cake’s first launch in a series of mutual funds (available for purchase in 2009). Cakedex appears to be just a plain-vanilla index fund based on the top 100 picks in Cake. See the weighting and rebalancing algebra here.
It’s fascinating to see what Cake is doing with the platform. While these launches seem almost no-brainers, I have a feeling that Cake has some more well-designed and well-thought out tricks up their sleeves.
