http://newrulesofinvesting.com/2008/07/20/sales-20-empowering-sales-and-marketing-with-greater-conversion/ helping investors make better investment decisions Wed, 17 Mar 2010 17:58:49 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://newrulesofinvesting.com/2008/07/20/sales-20-empowering-sales-and-marketing-with-greater-conversion/comment-page-1/#comment-25 Financial advisor finds profitable niche with social media « New Rules of Investing Wed, 13 May 2009 15:17:02 +0000 http://newrulesofinvesting.wordpress.com/?p=25#comment-25 [...] Broad Sales Funnel: Between the newsletter, Covestor, and SeekingAlpha, Hannon has essentially blown open the sales funnel to not only broaden his reach but to fill his sales pipeline with the right people, the type of people who appreciate his value offering.  Better and quicker match for both sides.  (See my post on Sales 2.0 and how to implement this for your business.) [...] [...] Broad Sales Funnel: Between the newsletter, Covestor, and SeekingAlpha, Hannon has essentially blown open the sales funnel to not only broaden his reach but to fill his sales pipeline with the right people, the type of people who appreciate his value offering.  Better and quicker match for both sides.  (See my post on Sales 2.0 and how to implement this for your business.) [...]

]]> http://newrulesofinvesting.com/2008/07/20/sales-20-empowering-sales-and-marketing-with-greater-conversion/comment-page-1/#comment-24 Final version of New Rules of Investing included in Dell’s Digital Nomads Whitepaper « New Rules of Investing Sun, 15 Mar 2009 09:37:35 +0000 http://newrulesofinvesting.wordpress.com/?p=25#comment-24 [...] written on a few topics on Digital Nomad issues including small business contingency planning, using Sales 2.0 to expand sales, and the work/life balance or [...] [...] written on a few topics on Digital Nomad issues including small business contingency planning, using Sales 2.0 to expand sales, and the work/life balance or [...]

]]> http://newrulesofinvesting.com/2008/07/20/sales-20-empowering-sales-and-marketing-with-greater-conversion/comment-page-1/#comment-23 How Will Leads Be Qualified In The New Sales Economy? Mon, 05 Jan 2009 02:04:29 +0000 http://newrulesofinvesting.wordpress.com/?p=25#comment-23 [...] hooks will vary depending on your business, but you need to have them. Check out how Zack Miller, of the New Rules of Investing blog is driving more revenue with Sales 2.0 [...] [...] hooks will vary depending on your business, but you need to have them. Check out how Zack Miller, of the New Rules of Investing blog is driving more revenue with Sales 2.0 [...]

]]> http://newrulesofinvesting.com/2008/07/20/sales-20-empowering-sales-and-marketing-with-greater-conversion/comment-page-1/#comment-21 How to start an investment newsletter: free vs. premium content « New Rules of Investing Thu, 11 Dec 2008 10:11:43 +0000 http://newrulesofinvesting.wordpress.com/?p=25#comment-21 [...] Think of potential buyers of your newsletters as entering into a funnel.  There will be some major spillage but a percentage of the flow that attempts to enter the funnel will come out as buyers on the other end.  I’ve discussed the mechanics of this funnel in a post called Sales 2.0: empowering sales and marketing with greater conversion. [...] [...] Think of potential buyers of your newsletters as entering into a funnel.  There will be some major spillage but a percentage of the flow that attempts to enter the funnel will come out as buyers on the other end.  I’ve discussed the mechanics of this funnel in a post called Sales 2.0: empowering sales and marketing with greater conversion. [...]

]]> http://newrulesofinvesting.com/2008/07/20/sales-20-empowering-sales-and-marketing-with-greater-conversion/comment-page-1/#comment-22 How to start an investment newsletter: start blogging « New Rules of Investing Tue, 09 Dec 2008 07:24:30 +0000 http://newrulesofinvesting.wordpress.com/?p=25#comment-22 [...] begin building a following: When things are free, it’s a lot easier to get people to read them.  Through openly, free content on your blog and a strong theme behind your writing and analysis, people will start reading your content.  As you grow your userbase, figure a percentage of those will convert to paying customers.  You’ve just built your own sales funnel.  Read about what we’ve written about marketing and sales on the Internet. [...] [...] begin building a following: When things are free, it’s a lot easier to get people to read them.  Through openly, free content on your blog and a strong theme behind your writing and analysis, people will start reading your content.  As you grow your userbase, figure a percentage of those will convert to paying customers.  You’ve just built your own sales funnel.  Read about what we’ve written about marketing and sales on the Internet. [...]

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