MainStreet.com looking for new Editor in Chief
by Zack Miller on July 9, 2008
Joseph Weisenthal at PaidContent.org has the scoop that MainStreet.com’s founding Editor in Chief, Caroline Waxler has left TheStreet.com’s (TSCM) newest launch. Thomas Clarke, TheStreet.com’s CEO, is quite bullish on the new site (see recent conference call transcript) and thinks that the ‘money’ category opens up entirely new advertising streams for his firm.
In fact, we’re seeing quite a lot of activity in this new ‘money’ category. Just recently, much rumored site FiLife launched. FiLife, a JV between Interactive Corp and Dow Jones, aims to freshen up the Bankrate.com-dominated money arena with some novel applications. Accoding to the company’s site, FiLife is a “place where you can take control of your financial life, and have some fun while you’re at it. You can compare your financial situation with a national sample or with folks in your neighborhood, and get helpful tips based on your situation that will help you get smarter about how you spend, save and invest your money.”
I remember talking to a couple of the folks at TheStreet.com a year and a half ago and they told me that their bankers have insisted for years that they turn their business into a quasi-Bankrate. They weren’t sure they could do it at the time or why it made sense. It will be interesting to see where the ‘money’ leads.
Tagged as:
bank,
bankrate,
money,
thestreet.com
